Monterey Car Week 2021
Roger Dubuis Serata Italiana with Lamborghini Club America
Nestled in the hills of Carmel Valley near Monterey, CA- the Tehama Golf Course proved to be the perfect scenic backdrop to celebrate the 50th anniversary of the Lamborghini Countach during the 2021 Monterey Car Week! Perhaps it was the fact that guests got to enjoy the estate owned by Clint Eastwood, or the fact that the global CEO of Automobili Lamborghini, Stephan Winkelman was present, or maybe it was the feeling of reconnecting after taking a year off, the event was one to remember!
Each year, Serata Italiana brings together 300+ of Lamborghini Club America members where they celebrate, reconnect, and enjoy the Lamborghini brand culture together. Working with over 17 vendors and sponsors to pull this event off, the evening unfolded in a way only those who were there could understand. From the 5 different custom liquor and wine stations hosted by DAOU Vinyards and Beam Suntory, to the caviar bike brought by Caviar Company, to the incredible Perfect Bites charcuterie board, and of course the meat and seafood stations served by the Tehama Golf Club’s culinary team, guests sure went home satisfied. And lets not forget Truffle Shuffle, who served up the most delicious pasta and truffle dishes in a parmesan wheel! Finally, for guests who needed a caffeine jump or affogato’s, Latte’s on Location was there to serve.
Due to COVID-19, organizers decided to make this typical sit-down gala event a sprawling cocktail hour with lounge areas near all of the various food/beverage stations. We worked with the amazing BluePrint Studios for a majority of the rentals, which helped create different lounge areas throughout the sprawl. The Roger Dubuis lounge was probably one of our favorites as it included custom watch towers, lit signs with graphics, and furniture that really popped as the watchmaker’s hosted various clients and activities in their space.
We cannot wait for next year!
Vividly Events supported Lamborghini Club America with onsite support, guest registrations, vendor management, and more!
Credits:
Photography from: Gina Sinotte and Hunter Swift
